Tom Raftery’s Social Media

I noticed that according to a post on Loic Le Meur’s blog, Arla Foods, Europe’s largest dairy company has started blogging.

Loic tells us that:

Arla now has three different blogs, all in Danish. They want to tell us about nutrition and health, the life on a farm and what’s happening “behind the scenes” in the organization. They do it to build long-term relationships, to show a more human face and how qualified they are

I love it when I see blogs appearing in non-tech companies - esp. when these blogs are properly executed! Congrats to the Arla team, welcome to the blogging scene (I hate the term blogosphere!).