How can we capitalise on Twitter’s addictiveness?

This blog has been a little neglected in the last few days because I have been off playing around with researching Twitter.

I’m not sure what Twitter is - it is like a micro-blogging tool. You can access it through IM, RSS, the web or your mobile (via SMS). Because of the SMS part you are limited to 140 characters per posting! This limitation quickly becomes part of the attraction of using it. Instead of having to think about and compose longer blog posts, you simply quickly type in what you are doing at any particular time (i.e. “Starting work on presentation for Eventsnet“).

It has taken off hugely amongst early adopters and is grabbing everyone’s interest. Steve Rubel has an interesting piece written about how this has implications for the Attention Economy and he goes on to posit:

If Twitter continues its meteoric rise, then we may well be witnessing a changing of the guard. That doesn’t mean blogging as we know it will go away. But it will surely morph in Twitter’s wake if a big shift is underway.

I think Steve is correct in this, just judging from my own experience. Since I started looking into Twitter, my own reading/blogging output has diminished.

Now, if Twitter is grabbing all this attention, how can we capitalise on Twitter’s addictiveness? By that I mean, I can see a business case for blogs, but what is the business case for Twitter?

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