Hugh MacLeod has posted one of the best blog posts in a long time - it is titled “the two immutable laws of blogging”
The laws are great because of their brevity and accuracy:
The Two Immutable Laws of Blogging:
1. “Nobody’s going to read your blog unless there’s something in it for them.” -Seth Godin.
2. “Nobody’s going to link your blog unless there’s something in it for them.” -Hugh MacLeodAny questions?
How does anybody know that a (random) blog holds something for him/her/it?