Steve Rubel Interview Podcast

I did an interview with Steve Rubel yesterday (Saturday) - Steve was great - he was full of interesting insights, enthusiasm, and good humour. I can see now why he has become such a successful blogger.

The interview was recorded from a Skype call so the audio quality is waaaay better than the previous interviews which were done recording landline to landline! I would have done Skype calls sooner, had I known (and saved myself a bundle in transatlantic call charges too!).

Thanks to Alan O’Rourke of Spoiltchild Design for coming up with the funky signature tune for the podcast.

Here are a list of the questions I put to Steve and the times in the podcast that I asked them:

Who is Steve Rubel? - 0:33
Why use social software in traditional PR campaigns? - 1:07
How do you qualify which companies should blog and which shouldn’t? - 4:42
What size organisation is Cooper katz? - 5:23
How does that compare to the rest of the PR industry? - 5:35
Are more and more PR firms following your lead into blogging? - 6:16
Do you know how many subscribers and unique visitors you have per day? - 9:19
Why should businesses in Ireland blog? - 11:42
If a company is thinking about starting a blog, how should they start out? - 14:38
How do you see RSS changing the face of business in the coming years? - 18:39
How many feeds are you subscribed to? - 21:59
Why did you decide to branch into podcasting? - 25:18
Podcasting and blogging are very different media - do you need to take a different approach to their creation? - 26:32
What podcasts do you listen to? - 29:11
Do you unplug from technology at all, do you have any non-tech hobbies? - 30:30
Do you not think that blogs are just a tool in a PR practitioner’s arsenal rather than a replacement for people given that some people will just use the Internet for email and not for joining in on the online conversation? - 34:51
What are your predicitons for the PR industry, traditional media and social media for 2006? - 36:31
Do you think that vlogging (or what ever video blogging will be known as) will be the next big thing next year? - 42:13
Are you going to the Les Blogs 2.0 conference in Paris - 48:50
What do you see coming down the line as the next big thing? - 49:32
Mac or PC? - 47:37
Why the Mac? - 48:48
What is your favourite gadget? - 50:54

You can listen to the interview podcast here (12.1mb mp3).

3 Responses to “Steve Rubel Interview Podcast”


  1. 1 philippe boucher

    May I ask you how you proceed to record a conversation via Skype?
    I am trying to figure the best way to do that and since I am not very tech-savvy I am still struggling… Thank you in advance
    Philippe

  2. 2 Tom Raftery

    Philippe,

    I use an application called Wiretap Pro - it is very simple to use.

    I do my editing with Audacity - an Open Source sound editing app.

    Hope this helps,

    Tom

  3. 3 Stefan Bucher

    You know very well how to ask the right questions. Good interview.

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