Comments on: Don’t optimize article titles for search engines alone http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/ Tom Raftery, social media consultant, speaker, blogger and podcaster Wed, 24 Mar 2010 22:05:01 +0000 http://wordpress.org/?v=2.8 hourly 1 By: Jan from Igloo http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/comment-page-1/#comment-110416 Jan from Igloo Thu, 06 Sep 2007 10:28:22 +0000 http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/#comment-110416 In additon, keyword stuffing and focusing on chosen keywords only doesn't work very well. My own example: I wanted to improve my rankings for the term A. So I acquired links, added that term into my article several times and waited for the result. 3 months later: My rankings for the term A improved from top20 to 8-th position in Google. Not bad, but my effort was worth more. What's my point? I got 1-st position for the term B (for the same article) even though I did NOTHING in order to improve my rankings for that phrase. I count on that Google determined my effort (for the term A) to be suspicious, but no effort for the term B is taken as normal, so I went up to the top. One small detail: The term A and B have 1 common word. In additon, keyword stuffing and focusing on chosen keywords only doesn’t work very well. My own example: I wanted to improve my rankings for the term A. So I acquired links, added that term into my article several times and waited for the result.

3 months later: My rankings for the term A improved from top20 to 8-th position in Google. Not bad, but my effort was worth more.

What’s my point? I got 1-st position for the term B (for the same article) even though I did NOTHING in order to improve my rankings for that phrase. I count on that Google determined my effort (for the term A) to be suspicious, but no effort for the term B is taken as normal, so I went up to the top.

One small detail: The term A and B have 1 common word.

]]> By: billoday.net » Blog Archive » The Machines Have Eyes or How Google Is Changing Writing http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/comment-page-1/#comment-7549 billoday.net » Blog Archive » The Machines Have Eyes or How Google Is Changing Writing Tue, 11 Apr 2006 03:04:15 +0000 http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/#comment-7549 [...] (Via Tom Raferty’s I.T. Views) [...] [...] (Via Tom Raferty’s I.T. Views) [...]

]]> By: Bernie Goldbach http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/comment-page-1/#comment-7532 Bernie Goldbach Mon, 10 Apr 2006 13:59:31 +0000 http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/#comment-7532 The NYT knows its sidebars on main stories can be easily tweaked to pull in traffic needed to satisfy the advertising revenue requirement. The NYT knows its sidebars on main stories can be easily tweaked to pull in traffic needed to satisfy the advertising revenue requirement.

]]> By: Des Field Corbett http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/comment-page-1/#comment-7531 Des Field Corbett Mon, 10 Apr 2006 13:38:11 +0000 http://www.tomrafteryit.net/dont-optimize-article-titles-for-search-engines-alone/#comment-7531 I'd also say you can extend this logic to all your content, there's no point have #1 spot in google and then finding your potential customers cannot understand or dislike your content because of frequent keyword use. Theres no harm in having a list of keywords you want to focus on, but the content should drive keyword use, not keywords driving the content. I’d also say you can extend this logic to all your content, there’s no point have #1 spot in google and then finding your potential customers cannot understand or dislike your content because of frequent keyword use.

Theres no harm in having a list of keywords you want to focus on, but the content should drive keyword use, not keywords driving the content.

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